How ZeroTo1 tripled their meetings with Uptown
"Uptown Creation has outperformed all of the former outbound agencies we've worked with. Their approach on LinkedIn is like nothing we've ever experienced."
Challenge
ZeroTo1 needed a partner who could transform LinkedIn into a predictable and high-impact source of qualified leads
ZeroTo1, a performance marketing agency based in Orange County, California, works with top brands to scale profitable growth. As their client base expanded, ZeroTo1 sought a more structured approach to reach high-quality leads consistently, focusing on LinkedIn as a strategic channel for B2B outreach.
The agency had clear growth targets: to double their monthly leads and create a sustainable LinkedIn outreach process. However, previous attempts to establish LinkedIn as a primary lead generation channel had fallen short, lacking the structure and consistency needed to support scale. ZeroTo1 needed a partner who could transform LinkedIn into a predictable and high-impact source of qualified leads.
"Their experience, attention to detail, and speed to results were exactly what we needed. They truly feel like an extension of our team.”
Solution
Uptown Creation brought a structured, data-driven approach to LinkedIn outreach that aligned with ZeroTo1’s goals
To meet ZeroTo1's ambitious growth targets, Uptown Creation designed and executed a comprehensive LinkedIn outreach strategy. The approach began with crafting problem-oriented messaging and connection-building tactics that resonated with ZeroTo1’s target audience, ensuring every interaction was relevant and engaging.
The partnership emphasized adaptability and precision, with Uptown Creation continuously monitoring engagement metrics and response rates. This ongoing optimization allowed them to refine targeting and messaging strategies, consistently enhancing the quality of leads generated through LinkedIn.
Collaboration was a cornerstone of the solution. Uptown Creation worked closely with ZeroTo1’s business development team, offering valuable insights and best practices while conducting A/B tests to identify the most effective outreach techniques. This seamless integration ensured that ZeroTo1 could align LinkedIn outreach with their broader business objectives while focusing internal resources on converting high-value opportunities.
"They really care about adding value and helping you hit your lead generation goals."
Results
In just a few months, Uptown Creation’s LinkedIn strategy yielded significant results for ZeroTo1, exceeding their goals
- Tripled Lead Volume: LinkedIn became one of the agency's top lead channels, effectively supporting their goal of doubling monthly leads.
- Higher-Quality Connections: By refining messaging and targeting, Uptown helped ZeroTo1 build a network of high-value connections, translating directly into quality leads.
- Process Efficiency: With Uptown managing and optimizing outreach, ZeroTo1’s internal team could focus on engaging high-potential leads, saving time and resources.
Uptown Creation's strategic approach to LinkedIn transformed it from an underutilized platform to a powerful lead generation engine for ZeroTo1. By combining expertise with a commitment to ZeroTo1’s growth, Uptown delivered results that exceeded expectations, making LinkedIn a vital channel in their long-term growth strategy.
"Working with their team has become our primary lead source supporting over 100 monthly discovery calls."
