How CEImpact booked 38 quality meetings in 4 months
"I am a LinkedIn novice so I could never have executed this strategy as quickly and effectively on my own."
Challenge
CEImpact needed to transform their unpredictable, referral-based sales pipeline into a proactive and scalable outbound lead generation strategy.
Historically, CEImpact had relied almost exclusively on referrals and inbound interest to grow it's client base. While effective in the past, this approach limited their ability to scale and reach untapped segments within healthcare & pharmacy. With no prior experience in outbound sales, they required a partner with the expertise to design and execute a results-driven approach.
The challenge was not only to identify and engage qualified prospects but to ensure their first attempt at outbound lead generation would deliver measurable success. LinkedIn outreach was the natural fit due to their ideal customer persona in healthcare.
With a specific goal to attract prospects within the healthcare and pharmacy sectors, CEImpact needed a partner with deep industry understanding. They sought a reliable method to build LinkedIn connections and generate a steady flow of qualified leads. Additionally, they wanted insights into LinkedIn best practices to optimize ongoing lead generation efforts.
Solution
Uptown developed a highly targeted LinkedIn outbound strategy tailored to pharmacy professionals.
To address CEImpact’s challenges, Uptown Creation designed a customized outreach approach to build connections, initiate conversations, and drive discovery calls. Using LinkedIn Sales Navigator, they created finely tuned prospecting lists to target key decision-makers in the healthcare and pharmacy sectors.
Uptown managed 800 connection requests per month, problem-oriented messaging to all new 1st-degree connections, and follow up to ensure a consistent pipeline of qualified leads. Regular monthly review sessions provided CEImpact with actionable insights and best practices, equipping them to sustain and optimize the outbound strategy over time.
"It was very helpful to have a team that understood the pharmacy and healthcare landscape."
Results
CEImpact booked 38 high-value meetings and achieved 140 positive responses, exceeding expectations for a first-time outbound strategy.
Uptown Creation’s LinkedIn-led approach expanded CEImpact’s sales pipeline significantly, connecting them with critical healthcare and pharmacy stakeholders. For a company new to outbound lead generation, the results were transformative: 38 discovery calls with qualified leads, 140 positive responses, and a substantial boost to their sales pipeline.
The success of this outbound strategy exceeded their expectations, demonstrating the power of a proactive LinkedIn approach in scaling their business.
"I would recommend this service for anyone in similar shoes."
